Friday, December 27, 2019
The Issue Of Prison Confinement - 1181 Words
Issues of Jail Confinement Vanessa Williams Western Carolina University April 9, 2015 Introduction According to Siegel Bartollas, corrections is defined as the institutions and methods that society uses to correct, control, and change the behavior of convicted offenders (2014). Although society feels that the best way to take care of offenders is through confinement there are many issues that come in hand while being incarcerated. Depending on how you look at the issues whether they are psychological or physical, the top issues pertaining to issues of jail confinement include Mental Health, Jail Crowding, Violence and Suicides. [ADD ONE MORE SENTENCE AND TRANSITION] Mental Health Psychological factors contribute greatly toâ⬠¦show more contentâ⬠¦Jail Crowding [DEFINE FIRST AND SECOND-GENERATION JAILS] Since 1985, the Jail Populations have nearly tripled with the top 3 States that exceed incarceration rates being Louisiana, Texas and Mississippi. Unfortunately, some jails face overcrowding everyday, and are forced to resort to denying prisoners or finding alternative means to reduce the number of prisoners. It is reported that most of the overcrowding occurs in urban jails (e.g. The Tombs in NYC, the Cook County Jail in Chicago, the Los Angeles County Jail and the Old District of Columbia Jail) (Siegel Bartillo, 2014). The main issue associated with overcrowding is inmate idleness. Inmate idleness is when an inmate spends endless hours in a jail cell doing absolutely nothing that causes an inmate to become restless. In first generation and second-generation jails, idleness is one of the factors contributing to high rates of physical and s exual assaults amongst inmates (Siegel Bartillo, 2014). Violence Any institutional facility housing inmates with crimes varying, the common factor majority of the inmates have anger and resentment, which in turn, turns into violence. The most common types of violence inmates partake in, include but not limited to collective violence and riots and physical assaults. Physical assaults come in various situations like inmate on inmate, inmate on staff or staff on inmate (Siegel
Thursday, December 19, 2019
Visual Art Beauty And Beauty - 1802 Words
Discuss the meaning of ââ¬Å"uglinessâ⬠in visual art. Beauty and ugliness play different roles in aesthetics, despite their relationship to one another. Aesthetics can be described as the science of beauty and ugliness (Langfeld, 1920). Historically, ugliness has been seen as an aesthetic predicate, the contradictory of the beautiful. This essay will discuss the meaning of ugliness in visual art, by using various psychological views, to truly understand what it means to aesthetically experience ugliness. According to Aristotle (c. 384 B.C.E.- c. 322 B.C.E.), an object was aesthetically beautiful if it is ordered, symmetrical and definite, and if it demonstrates each of these virtues to a high degree. Philosopher Immanuel Kant (1724-1804), whose work initiated dramatic changes in several fields, one of them being aesthetics, had a different view. To Kant, there is no objective property of a thing that makes beautiful. Aesthetic judgement was not different from ordinary theoretical cognition of nature and aesthetic judgement was similar to moral judgement. In Kantââ¬â¢s work ââ¬Å"Critique of judgementâ⬠(1790), he put focus on what kind of judgement that makes us refer to something as beautiful. He believed that such aesthetic judgement takes pleasure in something because we judge it beautiful, instead of judging it beautiful because we find it pleasurable. Philosopher David Hume (1711-1776) believed ââ¬Å"the very feeling constitutes our praise or admirationâ⬠. Meaning it was the feeling, notShow MoreRelatedHannah Wilke And Jessica Ledwich1188 Words à |à 5 Pages Since the 19th century and first-wave feminism, to the 21st century and post-modern feminism; women have used art as a method of expression and activism. Art has allowed women everywhere to speak out against political and social inequalities and impact history through an indubitable visual language. Hannah Wilke and Jessica Ledwich are two visual artists ââ¬â decades apart from each other ââ¬â that explore and challenge the standards set up against women. ââ¬Å"Curlersâ⬠is a piece by Hannah Wilke from herRead MoreThe Human Mind Applies The Concept Of Beauty900 Words à |à 4 PagesThe human mind applies the concept of beauty to the objects it perceives. Without a spectator, a creation has no value. Does art require an audience in order to be branded ââ¬Ëbeautifulââ¬â¢? A recent exhibition at the Talbot Rice Gallery titled ââ¬ËBeholderââ¬â¢ aimed to answer the contemporary opinion of ââ¬Ëwhat is beautiful?ââ¬â¢ In this exhibition an artist Anthony Schrag wrote a brief essay that accompanied his work. In it he wrote: ââ¬Å"I think we forget that art objects are just that ââ¬â objects, paper, pigment, woodRead MoreThe Impact Of Paul Gustave Dore s 1869 Oil On Canvas, Andromeda, And A Large Internet Forum999 Words à |à 4 Pagesthat related to art as a general consensus and how the idea of ââ¬Ëbeautyââ¬â¢ has influenced current viewers with their expectations for museums and galleries. With comments on my post such as ââ¬Å"Actual art on [Reddit!?]â⬠and ââ¬Å"Art isnââ¬â¢t art unless itââ¬â¢s oldâ⬠ââ¬â it was at this point that I became more aware of Thomas Horsfallââ¬â¢s view of, what he put as, ââ¬Å"arts bitterest enemies.â⬠To elaborate further, Horsfall suggested in his paper, ââ¬ËArt in Large Townsâ⬠¦Ã¢â¬â¢ dated 1882, historical and modern art visually enticesRead MoreThe Treatment of the Human Figure: a Travel Through Time1231 Words à |à 5 PagesInterpretations Through History Throughout history artists have been fascinated with the human figure. Before photography was invented, painting, drawing and printmaking served as the only forms of visual documentation. It often felt the purpose of art was to capture a likeness; often the beauty of the human figure was stressed and imperfections of those who were being portrayed were minimized. Thus, here was little room for artistic expression or distortion of the human figure. However, beginningRead More Ode to a Nightingale, Ode on a Grecian Urn, and Ode to Autumn1470 Words à |à 6 PagesThrough Keats eyes, the world is a place full of idealistic beauty, both artistic and natural, whos inherent immortality, is to him a constant reminder of that man is irrevocably subject to decay and death. This theme is one which dominates a large portion of his late poetry and is most readily apparent in three of his most famous Odes: To a Nightingale, To Autumn and on a Grecian Urn. In the Ode to a Nightingale, it i s the ideal beauty of the Nightingales song - as permanent as nature itself -Read MoreThe Artistic Experience Of Fine Arts792 Words à |à 4 Pagesworld of humans to the outside. Art possesses the continuance and legitimacy of culture and connects the past with the present. Therefore, humans recognize their existence and value through an artistic cultural heritage and expand their creative abilities accordingly. Elliot W. Eisner (1988) described fine arts as an area of art in which thoughts and feelings are created and developed through a visual formative language. Fine arts as a visual and tactile form of art are the act of shaping oneââ¬â¢s ownRead MoreI Am A Designer At Heart. I Started As A Graphic Designer1332 Words à |à 6 Pagesthoughts floating inside my head and makes visual sense of them. Design functions as an ongoing, evolving conversation between art and technology. Graphic design principles of color theory, layout, and composition linger in the back of my mind when I glance at packaging on a grocery store shelf or flip through pages of a magazine. Similarly, beauty is there as long as I look for it. My mindset as a designer makes me attuned to the specific frequency of beauty and aesthetics. To the untrained eye, somethingRead MoreTrump At Work Essay778 Words à |à 4 PagesTrump at Work Thomas Kerr is an Associate Professor of Art and Design at St.Johns University located in Queens, New York. Kerr was born August 30th, 1962 in Calgary, Alberta Canada. He is a graduate of the Alberta College of Art and Design. He went on to get his masters in visual jounalism from the School of Visual Arts. Kerr has also been published in every major news paper in the United States, from the New York Times to the L.A Times. He has also had his work shown and baught in dozensRead MorePost Warhol : A New Idea732 Words à |à 3 PagesWAS REPLACED BY A NEW WAY TO THINK ABOUT ART. THE NEW THINKING SUGGESTED THAT THERE COULD NO LONGER BE A MASTER NARRATIVE; COULD NO LONGER BE A SET OF RULES WHICH FORMED A BASIS FOR JUDGEMENT ABOUT ART. IN FACT, THE QUESTION ââ¬Å"IS IT ART?â⬠, MAY HAVE BEEN VIEWED AS MEANINGLESS. A NEW IDEA EMERGED: ANDY WARHOL TOLD US: ART IS WHAT ARTISTS DOââ¬âAND, ââ¬Å"ARTISTSâ⬠ARE PEOPLE WHO CALL THEMSELVES ARTISTS. OR, AS JOSEPH BEUYS PUT IT, ââ¬Å"EVERYONE IS AN ARTIST.â⬠IF ââ¬Å"ARTâ⬠WAS SOMETHING WE COULD RECOGNIZE ANDRead MoreThe Concept Of Readymade Art Emerged At The Forefront Of The 20th Century1034 Words à |à 5 Pages Beauty: An Objective Account Jasmine J. Benner Phil 280: Aesthetics Topic #5 Elizabeth Panasiuk April 9, 2015 The concept of readymade art emerged at the forefront of the 20th century. Artists introduced conceptual pieces that relied solely on perception, rather than creation. This destructuralization of the art world blurred the lines between art and non-art. Absurdity had been introduced, and standards plummeted, in limbo for eternity. Art became void of all rules and obligations, the
Wednesday, December 11, 2019
Shrewsburys Tourism Marketing Plan Tourism Sector
Question: Describe about the Shrewsburys Tourism Marketing Plan for Tourism Sector. Answer: Introduction Shrewsbury is a place designed such that its business is in the tourism sector. The report examines the marketing plan that the Shrewsbury will use in order to venture into the global market. It is structured such that a background analysis of the business gets discussed; the objective that is intended to be achieved is given followed by the definition of the customer, marketing mix and end with conclusion. The Analysis of the business Market In the analysis of the business market, the research will focus on examining the micro environments and the macro environment of the business. The Micro Environment The company The Shrewsburys clear focus conscience in marketing activities points out that the organization is not contended with the state of things owing to few tourists. The business strength lies in the resources of professionalism and effective delivery of services which lead to greater power to increase to proceed and expand to greater depths. The Shrewsbury has well-established brand values, consistent in passing information and large market share. The Industry The motivating factors to the customers are diversity of attraction and quality of services and product at Shrewsbury. Shrewsbury has thrived very well to the extent of attracting client from the global market. Irrespective of the above, there is still a gap in the market that the Shrewsbury must continually endeavor to fill. The customer has high expectations on the company owing to the standards set, are conscious of time, and always striving for higher standards in order to maintain the position in the competitive market The Destination Shrewsbury selected the best destination that is appealing to the clients. The destination has proved potentialities of attracting new customers. First it is located in UK which has positive image in tourism destination and the Shrewsbury has products of high quality and has developed state of the art facilities that can handle various tasks on top of relaxation and entertainment. Macro Environment These are the external factors that influences on the business either positively or negatively from the outside. Political The UK political system is currently not stable and this might affect the performance of the business. Irrespective of the instability, Shrewsbury gets support from both the regional and national facets of political system. There are recent changes by Visit England and there marketing roles will likely influence on the businesss tasks. The county is embracing tourism through lying of strategies with the use of county tourism strategy, it is going to augment and expand marketing options for that organization (Kormishkina et al., 2015). Additionally, the Tourism board is under review so that tourism gets promoted and that the County continues to earn from the tourism sector. With this more marketing activities will be done by the board in order to promote tourism in UK which will be the advantage to Shrewsbury. As per the rates of returns experienced, the West Midlands will get large financial grants and this implies that the lower part of the region are going to up their game in the promotion of tourism. Since Shrewsbury is under this category, they are going to get a boost in the promotion of tourism to their advantage. Despite that, there is going to be increased pressure from the competitors and this may bring a challenge to the organizations position as well as affecting the local marketing initiatives. Economic The interest rates in UK have gone down. It therefore implies that there is more income to be disposed and people depending on interest have a reduction on their income. The dissolution of salary schemes is likely to present less wealth to the retired market. Although lower UK interest rates have meant more disposable income for some, those relying on savings interest have seen a cut in their income. The gradual dissolution of final salary schemes will see a less affluent retired market in the future. Thus there is erosion of relying on early retirement. The organization has to seek and develop new markets (Chaipoopirutana, 2015). The Euro city breaks and Budget flights prove affordable and this can represent a saving during short break as compared to the UK break. Owing to the situation of the economy globally, the pound has been affected and therefore the rate of exchange make UK seen by the international market as an expensive destination. Social Among the market share, the older generations of over 45 years have more time for leisure since they take break frequently. There is decrease in the family market owing to the fact that there have been increased cases of single families as well as people living singly. Owing to busy occupations, the majority of clients are less informative on the available products given that there have little time of reading magazines and newspapers. The available customers in the market share have expectation of quality service that rhyme with the value for money (Brown, 2016). The green issues and the situation of the organization in a village make sustainable tourism priority. It calls for evaluation given that over 86% of visitors use private means and there is indication that this will continue to go up even in the coming years. The organization need to encourage environmentally friendly operations. However, there is pressure on targeting green which is not going to add value to the business but rather call for more expenses and hence diversion of funding to uneconomical undertaking. Technological The advancement in technology has created an environment where clients get access to information via the internet. There is widespread use of the internet in searching for information such as the packages presented and the services available. As a result of the availability of the internet, Shrewsbury has resorted to creating a website where clients can get needed information and have invested more on on-line marketing in order to meet customer demands (Brown, 2016). SWOT Analysis It indicates the situation of the organization through the comparison of factors so that there is clear evidence of opportunities. When all these factors get combined together, it is probable to that to determine how Shrewsbury is well placed to tackle the opportunities and the challenges in a marketing perspective. Strengths The company has a brand value that is clear Wider recognition that is growing Product that is appealing Technology Market growth Expertise Weaknesses Marketing information system no completely integrated Insufficient resources and funding Slow in responding to marketing opportunities Distant marketing operations The overseas market is low Decreased awareness Reputation that is not good Partial exploitation of e-marketing Opportunities Clear target market Development of product offer Regional opportunities Support from the district level Event opportunities Threats The Euro city breaks and Budget Airlines Competitors from other UK destinations Threats from terrorism Unrest in the middle East Marketing Objectives The objectives determine what the business requires to achieve through the implementation of the marketing activities. These objectives must be consistent with the entire objective of the business. It is essential in the marketing plan of the Shrewsbury. To enhance and promote tourism, Shrewsbury endeavors to generate wealth and create jobs via the development of the tourism sector. Therefore in delivering the aim of the organization and promoting tourism, the Shrewsbury objectives to: Increase awareness of Shrewsbury as a destination for tourism, Make Shrewsbury as a destination to be desired Encourage tourists to visit Shrewsbury Create marketing opportunities as well as supporting the industry. Present information and routes to visitors The Customer In the analysis of Shrewsbury customers, it is best done with the use of segmentation strategy. Segmentation strategy entails dividing the market into segments based some variables like demographics psychographics, lifestyle, beliefs and values, benefit, geography, behavior and life stages. Demographics segmentation involves the segmentation of the market based on income, age gender ethnicity, education, household, marital status, etc. Psychographics segmentation entails the segmentation of the market based on behavior in and emotions. The attributes under consideration are attitudes, risk aversion, hobbies, traits of leadership personality among others. Lifestyle entails the manner in which people lead their lives. It encompasses entertainment, leisure, and vacation. The belief and values are another segmentation component. When the market is categorized based on these elements, the marketer examines the cultural norms that bind the people in that sector. When people ascribe to cult ure, there is a likelihood that they have similar beliefs (De Keyser, Schepers Konu?, 2015). Life stages segmentation is a way of segmenting the market based on living styles at a particular age. In this component, people with similar age have their way of leading their lives. It implies that they have particular attributes to certain products. The market gets segmented depending on geography. It details the area of span in which the target market covers. If the span is too wide then the segment gets sub-divided into smaller segments that can be manageable (David et al., 2015). Also, the market can be segmented on that basis of behavior. It is because customers behave differently towards certain product brands. According to Kameoka et al. (2015), the behavior of the client gets determined by the loyalties to the product. If the product serves the purpose and need of the customer, then brand loyalty increases to that brand. The last element that gets employed is segmentation is the benefit. A section of the market gets attracted to the product based on the benefit obtained from the product. It goes in tandem with the value ascribed to the product (Hoegele et al., 2016). In consideration to Shrewsbury, the customers get categorized based on demographic, lifestyle, life stages and geography. Under the demographic segmentation, it is indicated that age is an aspect that plays a crucial role in the market. According to Seifbarghy, Nouhi, and Mahmoudi, (2015) approximately 65% of the visitors fall at the age of 45 to 65 years under the age branding. The group under 35 to 44 years is 15% of the market. The results show that this is the category that forms the future market development (Shrewsbury, 2016). It is also established that 57% of the customers that come to Shrewsbury are married and visits the destination as couples. The segments augment the customer base of the because this is the group with the high disposable income owing to the fact that they take entertainment, leisure, and vacation during free time over special occasions. The other aspects that describe the customers are that the visitors visiting attraction site are 20%, shopping are 26%, 15% are attending festivals and events, and sight-seeing are 20%. The customers are located in various parts of UK with West Midlands having the largest customer base followed by North West, London, and the South East. Marketing Mix The section describes the marketing strategies that the organization employs so that they get the product enter into the international market. The facets of theses strategy are described with 4Ps-product, pricing, promotion and place. Each of these elements gets enumerated in detail below with consideration of Shrewsbury. Product Strategy The product is the item that an organization present to the market with the aim of meeting the need that is not meet in the market. The organization in the creation of the product through the implementation of a novel idea allows it to passes fours stages under the product life cycle. In venturing into the international market, the organization considers many factors such as culture background, religion, habits of buying and the level of income that can be disposed of. In most instances, the organization adapts marketing mix strategies that satisfy the requirements of the local demand (Liu et al., 2016). In considering Shrewsbury, the product that gets presented to the people is the destination. It is the place that gives clients the experience that motivates and attracts them. This is the product that is presented to clients. The Shrewsbury presents the destination that is ideal for varied activities ranging from events, leisure, entertainment, accommodation and recreation. In fulfilling the attributes of the destination as a product, the organization endeavors to ensure that customer perceived ideas are implemented so that they present and meet actual needs of the product. It is normally realized through research (Rahmani, Emamisaleh Yadegari, 2015). In the destination presented by Shrewsbury, customers find numerous ranges of activities thus presenting the chance for the customers to engage in a mix of tasks. As a result of this, the organization has come to be one of the visitor drivers that attract clients from different parts of the globe. The Ludlow, Shrewsburys connection, Ironbridge and Shropshire Hills are main drivers attracting visitors. The historic ambiance and heritage of Shrewsbury, extensive independent shops, the assortment of food and drink, varied festivals as well as events are other products that motivate customers to Shrewsbury (Barrett Weinstein, 2015). Additionally, the small size of Shrewsbury coupled with the convenience and the overlap of all tourists areas as well as drivers are a robust selling-point as well a possible differentiator with rival cities. The connections of the various attraction sites through passageways, shuts, cobbled streets and historic quality buildings present authentic experience to visitors of Shrewsbury. With the view of the Shrewsbury product, the organization needs to augment and full exploitation of e-marketing, create product offer so as to increase the global market which is low, venture to event planning and have a clear market (Shibata Kodama, 2015). Pricing Strategy This is the method where the organization places a value on their products after consideration of the factors employed during production. If the organization need to succeed, there must apply and adopt pricing strategies very well with the aim of getting proceeds. There are some strategies that organization can utilize and depend on organizations marketing roles. Given Shrewsbury and the marketing plan, a few of the appropriate pricing strategies gets discussed. Premium Pricing: The organization may wish to put their prices higher as opposed to those of competitors. It applies to organizations with long term name and reputation. In the case of Shrewsbury and given that it has been in the market for a long time, premium pricing strategy is probable for some of the products so that they get high proceeds and also so as to get a certain category of clients (Goi, 2015). Penetration Pricing: The strategy gets employed when the organization has a new product to introduce into the market. The technique permits the organization to place low prices at the point of introducing the product into the new market segment. It is adopted to get large customer base for the new product. This method does not give reasonable proceeds as it serves to recoup the cost incurred during production (Obasan, Ariyo Hassan, 2015). Economy Pricing: The strategy is employed with a view of presenting fare prices on the products. It is for the sake of the group of customers who are willing to get the product but cannot afford to owe to high value ascribed to the product. In considering the Shrewsbury and with the view that it gathers for varied classes of customers, it is advisable that economy pricing is put on some of the products that target low class of customers (Boon Liang, 2015). Price Skimming: It is a strategy where an organization tactically set the price based on the level of competition that is available in the market. It entails skimming of prices of products with the aim of getting maximum profit. Even though the strategy may not work in a market with stiff competition, it is appropriate when an organization applies the method by either raising product prices by a small margin or lowering prices a bit lower as compared to competitors. Shrewsbury in their marketing plan may opt to employ the method so as to promote some of their products into the new market (Katsikeas, Leonidou, Zeriti, 2016) Promotion Strategy This is the strategy that organization employs in ensuring that their products reach the intended clients. In venturing into the international market standardization of the promotional strategies is essential. The reason is the target markets is broad and cover the global market where differences factors such as religion, political climate, etc. have the influence on un-standardize strategies. In promoting the product of the organization, the company requires employing some strategies so that they get the product to the intended international market. The methods are described below Brochures and Leaflets: Brochures and leaflets are printed pamphlets that have the product together with its features and uniqueness. It forms one aspect of advertisement and requires one to have consistent tone and style of quality images. These leaflets and brochures get given to the clients in strategic points or selected big retail stores globally. For instance, the Darwin Trial presents great attraction to visitors. Its uniqueness can be captured in the leaflets. Other notable sites are the Ghost Trail, Heritage trails, etc. These sceneries can be captured in a manner that makes one get the tour of the Shrewsbury at a glance. To meet the desired Shrewsbury style, the budget allocation must be (Fill Turnbull, 2016). Print Media: Since greater awareness is needed for a mass market, the advertisement is a form that is most suitable since it is effective and fast irrespective it being expensive. Under this category, the print form of advertisement is essential. It can be in national papers media. The reason is that it is widely circulated, can stay for long without expiry and many people can get and read. Since the awareness campaign of the organization is low, the advertisement is essential to raise awareness. The Shrewsbury Company needs to allocate adequate resources in the part of promotional (Jiang, Shang, Liu, May 2015). Billboards and Posters: These are the form of advertisement meant for outdoors and are positioned in strategic positions that everyone can see. These form of advertisement permits get to reach large audiences owing to the reason that they are placed in places like highways where motorists can see with no obstruction. When number billboards are placed many strategic positions the awareness of Shrewsbury products are increased (Fill Turnbull, 2016). Public Relations: The sole function of public relation in an organization is to increase the reputation of the company. The personnel under this section in the department have the skills needed to ensure that the organizations name and the image are portrayed well to the outside world. The public relations give better comprehension of the company through the presentation of useful information that relates to the organization. As per the study by David et al. (2015), the public relation supports the marketing task in the organization by integrating the marketing goals to that of the organization and increase the awareness educating, motivating customers to purchase and to increase trust. About Shrewsbury, public relation needs to get embraced in the marketing plan so that greater awareness get ensured for the sake of expanding the market share in the international market. Place Strategy This is the method that the organization uses to make the service or the product reach to the clients intended. The product determines how the distribution gets done. Since Shrewsbury is a service industry, the distribution channel is unnecessary. The organization instead sells its products directly to the clients by making sure that many customers are attracted to the organization. It is therefore advised that direct selling is adopted for the purpose of the place. Direct selling implies getting the product directly to the client. It is probable that electronic interface gets adopted so that clients get in touch with the services. The advantage of the method is that one can experience the direct feel with the customers (Boon, Liang, 2015). Conclusion It is established that Shrewsbury has not established its reputation in the tourism business. It is with this that Shrewsbury is endeavoring to provide reputable product with standings in the global market. In the report, it gets established that the organization ought to extend the market share by making their product reach the other regions of the planet. The organization has a micro environment that is stable. Shrewsbury laid down strong strategic management with the focus on providing quality services and products to the customers. This gives the organization a lead in venturing into the global market. Also, in the industry, the organization has the good reputation that has enabled the increase in awareness and attraction from the other sectors of the market. The macro environment favors that organization. It is because the UK environment permits businesses to thrive well irrespective of instability in the political system. To penetrate into the global market, the Shrewsbury must segment the market so as to target customers from all segments. It was established that customers from age 45 years to 65 years form and age 35years to 44 years the majority of customers. The organization needs to concentrate on attracting customers under age 35 years. Also, Shrewsbury needs to adopt three skimming, premium, economy and penetration strategy. It is for the reason that every targeted segment does have differences regarding prices as well as the disposable income is not similar in all the targeted segments. Since Shrewsbury is a service industry, the distribution channel is unnecessary. It is therefore advised that direct selling is adopted for the purpose of the place. Direct selling implies getting the product directly to the client. It is probable that electronic interface gets adopted so that clients get in touch with the services. The advantage of the method is that one can experience the direct feel with the customers. Additionally, it is recommended that the organization adopt appropriate promotion strategies. It is recommended that use of brochures and posters, billboards and posters and public relation are the appropriate methods. References Barrett, H. and Weinstein, A., 2015, Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. Boon, B.T.L. and Liang, T.W., 2015, Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 474-474). Springer International Publishing. Brown, A.A., 2016,Impact of the macro and micro economic environment on business strategy: a case study on Lonmin Platinum(Doctoral dissertation). David, N., Schramm-Klein, H., Rank, O. Wagner, G., 2015, Customer segmentation in retailing based on retail brand patronage patterns.The International Review of Retail, Distribution and Consumer Research,25(5), pp.449-459. De Keyser, A., Schepers, J. Konu?, U., 2015, Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension.International Journal of Research in Marketing,32(4), pp.453-456. Fill, C. Turnbull, S.L., 2016, Marketing communications: brands, experiences and participation. Goi, C.L., 2015, Marketing Mix: A review of' P'.The Journal of Internet Banking and Commerce,2005. Hoegele, D., Schmidt, S.L. Torgler, B., 2016, The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?.Review of Managerial Science,10(3), pp.601-627. Jiang, Y., Shang, J., Liu, Y. May, J., 2015, Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation.International Journal of Production Economics,167, pp.257-270. Kameoka, Y., Yagi, K., Munakata, S. Yamamoto, Y., 2015, November. Customer segmentation and visualization by combination of self-organizing map and cluster analysis. InICT and Knowledge Engineering (ICT Knowledge Engineering 2015), 2015 13th International Conference on(pp. 19-23). IEEE. Katsikeas, C.S., Leonidou, C.N. Zeriti, A., 2016, Eco-friendly product development strategy: antecedents, outcomes, and contingent effects.Journal of the Academy of Marketing Science, pp.1-25. Kormishkina, L.A., Kormishkin, E.D., Semenova, N.N. Koloskov, D.A., 2015, Favorable Macro Environment: Formula of Investment Activity Growth under the Economic Paradigm Shifted.Mediterranean Journal of Social Sciences,6(4), p.163. Marak, D.R. Chaipoopirutana, S., 2015, The impact of micro and macro environment on profitability of technology companies in Thailand. Liu, Y., Li, K.J., Chen, H. Balachander, S., 2016, The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing. Obasan, K.A., Ariyo, O.O. Hassan, B.A., 2015, Marketing strategy and product performance: a study of selected firms in Nigeria.Ethiopian Journal of Environmental Studies and Management,8(6), pp.669-674. Rahmani, K., Emamisaleh, K. Yadegari, R., 2015, Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Seifbarghy, M., Nouhi, K. Mahmoudi, A., 2015, Contract design in a supply chain considering price and quality dependent demand with customer segmentation.International Journal of Production Economics,167, pp.108-118. Shibata, T. Kodama, M., 2015, Managing the change of strategy from customisation to product platform: case of Mabuchi Motors, a leading DC motor manufacturer.International Journal of Technology Management,67(2-4), pp.289-305. Shrewsbury (2016), Historic Shrewsbury. Retrieved from: https://www.visitshrewsbury.co.uk/shrewsbury-history.html References (Barrett and Weinstein, 2015) (Boon and Liang, 2015) (Brown, 2016) (David et al., 2015) (De Keyser, Schepers Konu?, 2015) (Fill Turnbull, 2016) (Goi, 2015) (Hoegele, Schmidt Torgler, 2016) (Jiang, Shang, Liu, May, 2015) (Kameoka et al., 2015) (Katsikeas, Leonidou Zeriti, 2016) Kormishkina et al., 2015) (Marak Chaipoopirutana, 2015) (Liu et al., 2016) (Obasan, Ariyo Hassan, 2015) (Rahmani, Emamisaleh Yadegari, 2015) (Seifbarghy, Nouhi Mahmoudi, 2015) (Shibata Kodama, 2015)
Tuesday, December 3, 2019
Nics Have Been and Continue free essay sample
ââ¬ËNewly industrialised countries have been and continue to be, the driving force of globalisation. ââ¬â¢ To what extent do you agree with this statement? Globalisation is expressed in transcontinental flows and networks of activity, interaction and power between countries, irrespective of geographic distance. It establishes and maintains economic, political and socio-cultural relations. This interaction helps economies through growth in international trade, investment and capital flows.Some factors that have acted as the driving force of globalisation include technological innovation as it had made transport and communication around the world easier, capitalism and trade have also played an important role in encouraging globalisation. Trade between countries in the developed world and the developing world has specifically been the biggest driving force of globalisation. A Newly industrialised country is a country whose level of economic development is somewhere between the development of the developing and developed countries.This is because these countries have moved away fro m an agricultural based economy into a more industrialised, urban economy. We will write a custom essay sample on Nics Have Been and Continue or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are several factors that make Newly Industrialised countries the driving force of globalisation. Firstly, most newly industrialised countries have a large population; this makes the countries more attractive for investment as these countries have an abundance of cheap labour. Therefore, these countries seem more attractive to investors as they can make more profits when the cost of labour is cheap.However, this also attracts TNCââ¬â¢s to the country. For instance, Nike contracts out production to South Korean and Taiwanese countries which operate in their home country as well as low wage countries like Philippines and Vietnam. Nike makes a chocking 100% profit by buying these shoes from contractors in South Korea and Vietnam for $18 and selling it to retailers for ? 72. Another factor that makes Newly Industrialised countries the driving force of globalisation is economic integration. South Korea is a Newly Industrialised country, back in the 1980s international trade tariffs were reduced and open trade was encouraged in South Korea. These measures were introduced as there were extremely high taxes in South Korea, which widened disparity made many people suffer. South Koreaââ¬â¢s economic success was a result of a competitive education system and a highly skilled and motivated workforce. In the 1970s and 1980s, South Korea became the leading producer of ships, one of the ajor ship building countries being Hyundai but this industry began to decline in the mid-1980s as a result of the oil glut and world-wide recession. However, South Korea is once again the worldââ¬â¢s most dominant ship builder with a 50. 6% share in the global shipping market as of 2008. Construction has also been an important in the South Korean export industry since 1960s and remains to be a critical source of foreign currency. By 1981, overseas projects, mostly in the Middle-East accounted for 60% of the work undertaken by South Korean construction companies.South Koreaââ¬â¢s Samsung CT Corporation also built many remarkable buildings such as the Petronas Towers and Burj Khalifa. During the 1960s, South Korea was extremely dependent on the U. S. A to supply its armed forced but after President Nixonââ¬â¢s policy of Vietnamization was removed in the 1970s, South Korea began to manufacture many of its own weapons. In 2010, South Koreaââ¬â¢s defence exports were $1. 5 billion. South Koreaââ¬â¢s remarkable technological advancement and industrialization has allowed it to produce extremely powerful military equipment.Therefore, South Korea wasnââ¬â¢t always a driving force of globalisation until the 1960s when the government set up an export-led growth economy. South Koreaââ¬â¢s openness to trade allowed firms to take advantage of economies of scale, which was encouraged by export activity and South Koreaââ¬â¢s exports have made it the driving force of globalisation. South Korean economies have also flourished by encouraging appropriate manufacturing activities such as ship-building and then diversifying into higher-value-added activities such as Armaments, as labour becomes more skilled and capital more easily available.Another factor which makes Newly Industrialised countries a driving force of globalisation is low taxes in trade. Hong Kong is another Newly-Industrialised country that has been a driving force of globalisation. The Hong Kong do llar is the eighth most traded currency in the world. Following the Second World War, Hong Kong industrialised rapidly as a manufacturing centre driven by exports and then underwent a rapid transition to a service based economy in the 1960s. It is now the worldââ¬â¢s leading centre for I. T, business consultation and professional services.Hong Kong is also the worldââ¬â¢s largest re-export centre, most of Hong Kongââ¬â¢s exports are re-exports mainly made in Mainland China. Hong Kong now serves as a point of entry for investment flowing into Mainland China. Hong Kongââ¬â¢s largest export markets are Mainland China, the U. S. A and Japan. Even though Hong Kong has few resources, it is attractive to firms and businesses because it offers businessmen a stable government, low taxes and minimum official interference. Hong Kongââ¬â¢s free money market has also eased payment problems for many buyers.Its wide range of commuting facilities as well as a duty-free port has encourages many foreign companies to maintain their sales offices there. Hong Kongââ¬â¢s assets include skilled labour and investable funds brought by an influx of refugee labour and capital from China. Hong Kong was also extremely flexible and easily adapted to international demand. For instance, new products were introduced and old ones adapted to consumer needs in different countries. Another factor which makes Newly Industrialised countries the driving force of globalisation is cheap factors of production.Hong Kongââ¬â¢s largest industry in the textile industry but Hong Kong can compete in the textile market effectively because its production costs are low due to an absence of exchange controls and raw materials can be bought in the cheapest market. Even though competition has kept wage rates low, the living cost has also been kept low by the same forces. Therefore, Hong Kong too plays an important role in the world market and could be considered a driving force of globalisation but perhaps Hong Kong is only part of the world market as a result of its stable government; support for free enterprise and low taxes.Another factor which makes Newly Industrialised countries the driving force of globalisation is investment in technology and the use of technology, which acts as a vector for communication. For instance, Singapore has one of the highest capita per inco me and it has made several achievements such as best airport, least corruption and least bureaucratic country. Singaporeans have a Swiss cost of living but not a Swiss standard of living. Unlike Hong Kong, Singapore wasnââ¬â¢t developed through laissez faire, free market policies that encouraged entrepreneurs but by vigorous central planning.Its post-independence government embarked on a vigorous programme to promote economic growth by welcoming high-tech Multi-National Companies, making it a big exporter of disc drives, enforced high savings in its citizens, a higher standard of education, tourism and efficient transport links between Singapore and the rest of the world. This ââ¬Ëcommand economyââ¬â¢ system certainly worked and convinced the government to introduce three new strategies, which involved promoting entrepreneurialism, persuading private and state companies to nvest overseas to overcome the limitations of a small domestic market and to promote ââ¬Ëcomputerizationââ¬â¢. Even though it appears that Newly Industrialised countries are the drivers of globalisation, there are several factors that might disagree with this. For instance, much of t he Newly Industrialised countriesââ¬â¢ success is thanks to its demographic gift of a large population. Also, entrepreneurs did well during the early years of industrialisation but much of their success was based on exploiting natural resources or cosy deals with their own government.These entrepreneurs even exploited foreign technology and the cheap local labour to make exports that they could send to eager foreign markets. However, as domestic markets were being opened to foreign competition, local labour hasnââ¬â¢t remained as cheap. India too is now facing rising labour costs. Indiaââ¬â¢s outsourcing industry contributed to much of its economic book, a key factor which attracted Western companies were the low cost factor. However costs are rising as wages and the price of real estate goes up, and there is a headline inflation of 9% throughout the country.The growth in Indiaââ¬â¢s IT industry also means that many people are switching jobs in order to get higher salaries. Therefore, local labour hasnââ¬â¢t remained as cheap. In order to cope with the changes brought by industrialisation and economic growth, countries are adopting policies which encourage people to innovate and finance technological advances. The environment is also at a serious risk, as there isnââ¬â¢t much concern for bio-diversity, there is air and noise pollution in these countries, elegant old buildings and green spaces are paved to make way for unremarkable office blocks and apartments to accommodate the growing population.Along with this economic growth, globalisation and development have also brought several social issues along with it. Some of these social issues include disparity, corruption and materialism, drug abuse and crime, the conflict between religion and secularism. Therefore, I donââ¬â¢t think Newly Industrialised countries are the driving force of globalisation. I think that exploitation of less developed countries and industrialisation are the driving force of globalisation.
Wednesday, November 27, 2019
5 Questions to Always Ask at an Internship Interview
5 Questions to Always Ask at an Internship Interview Youââ¬â¢re all prepped and ready, and youââ¬â¢ve sailed through your internship interview. Youââ¬â¢re all dressed up and feeling like a power adult and then: WOMP. The interviewer asks you a question you will probably come to dread in your job-searching life, but arenââ¬â¢t quite prepared for now: ââ¬Å"What questions do you have for us?â⬠Even seasoned pros can get tripped up at this point in an interview. But you can dazzle your interviewer by not skipping a beat and asking the following five questions in your internship interview. Plus, youââ¬â¢ll get necessary information you probably didnââ¬â¢t realize you needed.1. How would you describe the work culture here?Getting a feel for the atmosphere, the pace, the camaraderie or lack thereof, is really important in determining whether youââ¬â¢d be a good fit. Ask the recruiter to sketch out what happens in a typical day. Whether there is an established routine, and how exact it is.2. What is your favorite as pect of working for this company?They probably wonââ¬â¢t be expecting this one, so itââ¬â¢s your chance to turn the tables a bit. Push for a real answer. (Though you probably wonââ¬â¢t have to; remember the interview process is also about the hiring manager selling you on the job. Give them the chance to sweeten it up for you!)3. What have interns done before me that really made them stand out?This does double duty. It shows youââ¬â¢re hungry to impress them and excel, and it also gives you a great leg up, if you were to land the position, on how to hit the ground running. Listen very carefully, and take good notes.4. Is there anything I can clarify for you?And the follow-up: ââ¬Å"Or any hesitations about my qualifications?â⬠Itââ¬â¢s bold and assertive without being too pushy and shows that youââ¬â¢re eager to prove your worth to them while being sensitive to their precise needs for the position.5. What will the next step in this process be?You know youâ⠬â¢re going to go home and sweat this out. But you probably donââ¬â¢t realize youââ¬â¢re allowed to ask for a ballpark timeline of what to expect and when. Itââ¬â¢s also a great way to bring an interview to a close. If they say theyââ¬â¢re still interviewing for another 4-6 weeks, then youââ¬â¢ll know not to sit at home by your phone for the next month.Note any important dates in your calendar, and make sure to leave a friendly and positive impression as you leave the office. Eventually, this process will get easier!
Sunday, November 24, 2019
Regional Trade and Trading Block Agreements essays
Regional Trade and Trading Block Agreements essays The North American Free Trade Agreement: The North American Free Trade Agreement (NAFTA) was signed into law in October of 1992, and went into effect on January 1st, 1994. This tripartite trading bloc of North American countries established tariff-free trade, while removing many of the barriers to cross-border investment, expanding the earlier Canada- US Free Trade Agreement, created in 1989.. With tariff eliminations and duty-free status of a variety of products from favored nation suppliers, NAFTA has created the worlds largest free trade areas (Fugate). Several benefits have been noted, especially for member nation, Mexico. The benefits accruing to Mexico from the agreement include growth in national output, falling unemployment rates, and increasing trade with the U.S. The benefits of the agreement to Mexico are also reflected in the rapid growth of the Mexican maquiladora industry (Fugate). However, it is not all positive news. As real wage increases take hold in Mexico, some maquiladoras are no longer able to operate cost effectively. As such, there has been a disturbing trend of moving low-wage jobs out of the country and to China. In addition, it is feared that NAFTA has increased trade between the member countries at the expense of other nations, concentrating wealth in both Mexico and the United States (North American). As such, other trading bloc agreements have become to form, to counter this economic loss. The European Union was created in 1992, by the Treaty on European Union, otherwise known as the Maastricht Treaty. The finalized treaty had slowly evolved, since 1951, and many relationships that had developed during that forty-year period, beginning with the European Coal and Steel Community, formed by Belgium, West Germany, Luxembourg, France, Italy, and the Netherlands. Unlike NAFTA, the EU not only removes trade barriers, but also involves a single ...
Thursday, November 21, 2019
MANAGING PLAN ASSIGNMENT Term Paper Example | Topics and Well Written Essays - 3500 words
MANAGING PLAN ASSIGNMENT - Term Paper Example Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and companyââ¬â¢s internal and external factors. Product analysis The mobile Application market is a rapidly growing market. These applications are simple programs that can be downloaded easily. Now the usage of mobile applications on smart phone devices is enhanced. Different mobile applications are also used by the renowned restaurant chains for their integrated services and promotional purpose. It helps t hem to stay ahead in the competitive market. The new APP product is ââ¬Å"Easy Foodâ⬠. It is going to launch in the U.S. market. Mobile marketing includes the process of using mobile medium to communicate marketing information with the customers. That means it will provide easier access to get information about the location, menus, and promotional deals of the restaurant. Customers can order their food with this application directly or by using the Facebook pages or other online sites of ââ¬Å"Easy foodâ⬠. It is a user-friendly application. It offers the details of past orders, location and timing of restaurant, and also individual information about the restaurant. Best dish of the restaurant with feedback from other customers are also mentioned here. The competitors of this product are Chow Now, Tabbed Out, Dinner Connection, Uncorked, Go Pago and Belly. However, the product is now in an introductory stage, but its user-friendly application and innovative ideas will hel p it to capture the market in near future. External environmental Analysis External environmental analysis of the product will be done through Porterââ¬â¢s five force analysis and PESTEL analysis. Porters five force analysis Industry rivalry: There are several applications for restaurant can be found in the industry. Chow Now, Tabbed out, Dinner connection, Uncorked, Go Pago and Belly have already good presence and popularity in the market. As a result a good the customer base has also been created by these brands. However the users of these applications are mainly the youths who always had an urge to try something new. So in the starting it may go slow, but with the help of the unique applications, it can easily grab the market. Bargaining power of consumers: Most of the customers are the smart phone users. Eventually they can consider as tech savvy and financially well sound. The numbers of smart phone users are increasing as different mobile companies are started launching the ir own product. It will help ââ¬Å"Easy foodâ⬠to grab the customers. Bargaining power of suppliers: Here, the suppliers are considered as the software engineers. Uniqueness of the application will make it more appealing to the consumers. Deep knowledge over the subject and the enthusiasm to innovate something new will make the application stand among the competitors. Moreover it is not about onetime expenses the site needs continuous up gradation. Threats of substitutes:
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